Tuesday, April 15, 2008

Make hay while the sun shines...

"My father was obviously born in the wrong generation. For his first test for the country in 1961, he got a cheque of Rs 150. When he was part of the historic 1971 win in West Indies and England, he got the princely sum of Rs 750 per match. Contrast..." -Rajdeep Sardesai,CNN-IBN.

Mr.Sardesai,I agree but disagree too.

The era when your father played cricket advertising was not in vogue.People barely had televeison sets at home.Cricket was a source of entertainment for people,today it has become a livelihood.Most of the cricketiers are not very highly educated nither do they work for any big/small organization.AK,JS,RD are an exception to this rule,but not completely uninterested in minting money.The sportsmen are richer and invest hugely in hotels,s/w businesses etc.Nothing wrong with it,it's just like the transformation of a seed into a fruit! The world has changed.So,let them enjoy and earn while they are in limelight.If they did not,then who would the media chase to crack a "breaking news"?

Rajdeep, we are in the 21st century where land sells at a higher cost than of gold and professionals get what they demand.Not very long ago (@ 2 years)when the cactus graduated as an architect and was haunting jobs enthusiastically.Our genre thought at least 10 times before quoting for the expected salary but just a year later we saw our juniors demanding for a salary at least 2 times our intial salary. An aunt of mine who graduated years ago as an architect from Sir.JJ found it amuzing that an intern today earns about 10 times more than what she did in those days.Time value of money is the name of the game!

My father aged 66 and a half, could have purchased a wonderful flat in Parsi Colony at dadar at 20 thousand grants 35 years ago,today 35,000 would buy him only 7sq ft of the same flat! Every inch costs.He was 31 years old then and could not afford to buy it.
Aujourd 'hui,a 31 year old earns much more than 35,ooo Rs and can perhaps dream of buying it,but definitely only in the distant suburbs or satellite towns of Bombay or any other metros in India.

Lifestyle has changed considerably.Luxuries like A/C,laptops,computers,air-travel,imported cars,hotelling,shopping for impulsive goods have become necessities to keep in pace with the fast moving world.Life today has demands beyond food,shelter and clothing.

Where time value of money has escalated,value of time has depreciated to certain extent for one survives to earn and make hay for earning!Remember,lost time never comes again!
Sad part of this is lack of sensitivity towards humanity.Use of branded products has crammed India markets and local goods have been depressed to losses. Anyway,more on that some other time!

Till then,Make hay while the Sun shines!

TFC.

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